Frequently Asked Questions

YES! Due to COVID related restrictions, bridal appointments are required. If you are interested in a same day appointment, please call or text the store 616-224-0056.

Yes, please give us atleast a 48 hour notice if you need to cancel. A $25 fee will be charged if you do not show up for your appointment and have not given us advanced notice of greater than 24 hours.

Our fitting rooms are much larger than most other bridal stores in Western Michigan. Your appointment can be as private as you would like, just let your consultant know. There is usually more flexibility during the weekday than on the weekend. We do have a raised fashion runway, complete with wall to wall mirrors and lots of lights. Brides usually enjoy showing off their gowns to their guests.

Underwear is required and a strapless bra is highly recommended. White or nude color works best for trying on white or ivory gowns. If you have photos of gowns that you like, certain styles, or fits, feel free to show your bridal consultant when you arrive at your appointment. This will help narrow down which gowns are pulled for your appointment. Make sure to bring a deposit for the dress you will fall in love with. It happens all too often that a dress will go discontinued or someone else will purchase the dress you love when a deposit hasn't been placed on it.

We recommended bringing no more than THREE guests with you. Seating is limited and having a bunch of extra opinions often makes the process very confusing and sometimes frustrating for the bride.

We do request that children are not brought to your appointment. It can be disruptive to other brides, as well as being a safety hazard for the child and delicate nature of our products. If a child must attend the appointment, they should stay seated with the bridal party at all times. Please.

If you are purchasing off the rack, you have the option to pay for the gown in full and take it with you, or we do offer a lay away program with a small down payment. If you are special ordering a gown from a designer, there is a $250 deposit required at the time of ordering. Keep in mind it does take 60% of the gown to be paid for before manufacturing will start.

Besides award-winning bridal gowns, we have multiple lines of bridesmaid dresses, veils, headpieces, slips, jewelry, and belts. We also offer a full line of tuxedos and accessories for men.

We offer hundreds of options that are available for ordering in sizes 0-32. We also carry hundreds of gowns that are considered "off the rack" and can be purchased to take with you that day. We also have multiple designers that we work with, that can create a completely custom gown specifically for you.

The simple answer is $499 through $3,000. Most orderable gowns range in price from $899 through $2,000. Off the rack gowns can be $699 through $1500 and we occasionally have some clearance and sale gowns priced between $499 and $699. We always ask your budget before pulling gowns for you to try on and respect that budget during your appointment. It is never a good idea to try on something that is outside your budget.

Yes we do allow pictures to be taken and encourage facetime/video chat with any guests who might not have been able to attend the appointment.

We only offer designer names and style numbers of our gowns upon request, AFTER a purchase has been made. You will not find our custom gowns online to purchase and we fown upon being used to find your style or fit and then purchase elsewhere. We are a small family-owned business and very much appreciate every time we can help a bride find their dream gown.

A typical bridal appointment will last between one and one and a half hours. If you should need more time to try on gowns, we will be happy to schedule you for a follow up appointment. Weekday appointments may have more flexibility to extend your time to try on gowns.

We accept most major credit cards, cash, and checks for the initial deposit. Personal checks are not accepted for the final payment when picking up your gown. We do offer no credit check, zero interest financing to all our brides after an initial deposit is placed.

After you find a style or design and color that you like, we can proceed with an order. Professional measurements will be taken at that time and a deposit is required to get the order started. If someone from the bridal party is unable to stop into our store for professional measurements, we cannot be held responsible for any measurements given over the phone. We recommend getting professional measurements from a bridal store wherever the bridesmaid is located that cannot stop into our store.


*We cannot give out measurements for tuxedos or bridesmaids, without an order started and a deposit placed. If you are looking to just have measurements done, we do offer this service for $10/per person. See below.

We will be happy to provide professional measurements for both bridesmaids and tuxedo rentals, but there is a $10 per person fee. This fee is due before we start measurements. This service works great for local bridesmaids or for men who need to rental tuxedos who might be traveling to another state for the wedding and the bridesmaids dresses and/or tuxedos are being ordered locally there.

We offer sizes from 0 up through size 32. We have a large selection of plus size gowns in many different styles.

While it is not required, most brides do tip between 5-15% of the price of the wedding gown. This can be done at the end of your appointment or during the ordering process. Our debit/credit card system will ask you if you would like to leave a tip, so no need for an awkward conversation with your consultant or the receptionist at the end of your appointment.

All special orders are usually placed immediately following your visit with us. The work on your gown doesn't start until at least 60% of the balance has been paid. All orders are non-cancellable once an order has been placed and a deposit is received. Most special order gowns take a minimum of 6-8 months to arrive. We do offer a rush service with certain designers that can get the time frame down to around 4 months. Rush service is an additional charge. While we do make every effort to make sure your gown arrives as early as possible, we ultimately do not have any control over production and delivery times. It is always best to choose your gown early.

We will always call you once your order has arrived and is ready for pickup. We recommend you schedule an appointment for a gown pickup so a consultant can help you with your gown as well as give you time to choose additional accessories if needed. If you choose to not try your gown on when picking it up, you are taking full responsibility for it AS-IS. Please try it on when you pick it up. We do not schedule gown pickups on the weekend.

YES!! We do offer in-house alterations. Currently provided on Wednesdays and Saturdays. You can schedule your initial alterations appointment right on our website through our online scheduler. Subsequent appointments will be scheduled in-store if needed.

It is an industry standard that all sales are FINAL. This includes both "off the rack" and special order purchases. Once a deposit/payment is received along with a signed agreement, the sale is final. Any form of deposit is a binding contract in agreement to pay the entire balance that is due, regardless of a change in circumstances. There are no exceptions to this policy. Once the manufacturer receives a special order, immediately following your visit with us, your spot in the process is locked in, and putting a stop to the order is not possible.

  1. Keep your gown in the breathable gown bag provided.

  2.  Don't store the gown hanging for over 3 months. Its best to store the gown flat, or folded in the bag. Hanging can cause it to stretch or warp as the weight of the gown pulls itself downward. When you do hang it, be sure to use the ribbon loops at the side seams.

  3. Do NOT store your gown where there will be extremes in temperature or humidity. Store it safely out of the reach of pets and curious children.

    If you are looking to possibly store a gown for over 18 months, we do have a service in which we sell you a preservation chest to store the gown in. Then after the wedding, we will clean it for you and preserve the gown in the same chest, crediting you the price you paid for the chest.

We do offer multiple options for you to preserve your gown after your big day. Please contact us or mention to your consultant that you are interested in this service and we would be happy to help you out. This can be purchase before or after your big day. A discount is offered when purchasing at the time of ordering your gown.