Frequently asked questions

Planning Your Visit

Is an appointment required?


Bridal appointments are not required during the weekday but are strongly recommended on the weekends. Once we fill the fitting rooms we have to turn away walk-ins. We will always try to schedule walk-ins for a future appointment if we do not have a room for them at that time.




Will my appointment be private?


Our fitting rooms are much larger than most other bridal stores in Western Michigan. Your appointment can be as private as you would like, just let your consultant know. There is usually more flexability during the weekday than on the weekend. We do have a raised fashion runway, complete with wall to wall mirrors and lots of lights. Brides usually enjoy showing off their gowns to their guests.




What should I bring with me?


Underwear is required and a strapless bra is highly recommended. A white or nude color works best for trying on white or ivory gowns. If you have photos of gowns that you like, certain styles or fits, feel free to show your bridal consultant when you arrive at your appointmnet. This will help narrow down which gowns are pulled for your appointment. Make sure to bring a deposit for the dress you will fall in love with. It happens all too often that a dress will go discontinued or someone else will purchase the dress you love, when a deposit hasn't been placed on it.




How many guests can I bring?


We recommended bringing no more than four guests with you. Seating is limited and having a bunch of extra opinions often makes the process very confusing and sometimes frustrating for the bride.




Are children allowed at my appointment?


We do request that children are not brought to your appointment. It can be disruptive to other brides, as well as being a safety hazard for the child and delicate nature of our products. If a child must attend the appointment, they should stay seated with the bridal party at all times. Please.




What is required to purchase a dress?


If you are purchasing off the rack, you have the option to pay for the gown in full and take it with you, or we do offer a lay away program with a small down payment. If you are special ordering a gown from a designer, there is a $250 deposit required at the time of ordering. Keep in mind it does take 60% of the gown to be paid for before manufacturing will start.





During Your Appointment

Do you only offer bridal gowns?


Besides award winning bridal gowns, we have multiple lines of bridesmaid dresses, veils, headpieces, slips, jewelry and belts. We also offer a full line of tuxedos and accessories for the men.




What is the gown selection like?


We offer hundreds of options that are available for ordering in size 0-32. We also carry hundreds of gowns that are considered "off the rack" and can be purchased to take with you that day. We also have multiple designers that we work with, that can create a completely custom gown specifically for you.




How expensive are your gowns?


The simple answer is $499 through $3,000. Most orderable gowns range in price from $899 through $2,000. Off the rack gowns can be $699 through $1500 and we occasionally have some clearance and sale gowns priced between $499 and $699. We always ask your budget before pulling gowns for you to try on and respect that budget during your appointment. It is never a good idea to try on something that is outside your budget.




Can I take pictures during the appointment?


Yes we do allow pictures to be taken and encourage facetime/video chat with any guests who might not have been able to attend the appointment.




Do you provide designer/style numbers?


We only offer designer names and style numbers of our gowns upon request, AFTER a purchase has been made. You will not find our custom gowns online to purchase and we fown upon being used to find your style or fit and then purchase elsewhere. We are a small family owned business and very much appreciate everytime we can help a bride find their dream gown.




How long is an appointment?


A typical bridal appointment will last between one and one and a half hours. If you should need more time to try on gowns, we will be happy to schedule you for a follow up appointment. Weekday appointments may have more flexibility to extend your time to try on gowns.





Ordering and Sizing

What forms of payment do you accept?


We accept most major credit cards, cash and checks for the initial deposit. Personal checks are not accepted for the final payment when picking up your gown. We do offer no credit check, zero interest financing to all our brides after an initial deposit is placed.




How are bridesmaid orders handled?


After you find a style or design and color that you like, we can proceed with an order. Professional measurements will be taken at that time and a deposit is required to get the order started. If someone from the bridal party is unable to stop into our store for professional measurements, we cannot be held responsible for any measurements given over the phone. We recommend getting professional measurements from a bridal store wherever the bridesmaid is located that cannot stop into our store. *we cannot giveout measurements for tuxedos or bridesmaids, without a order started and deposit placed. If you are looking to just have measurements done, we do offer this service for $10/per person. See below.




What sizes do you have in stock?


We offer sizes from 0 up through size 32. We have a large selection of plus size gowns in many different styles.




Do I tip my consultant?


While it is not required, most brides do tip between 5-15% of the price of the wedding gown. This can be done at the end of your appointment or during the ordering process. Our debit/credit card system will ask you if you would like to leave a tip, so no need for an awkward conversation with your consultant or the receptionist at the end of your appointment.




Do you offer professional measurements without a purchase?


We will be happy to provide professional measurements for both bridesmaids and tuxedo rentals, but there is a $10 per person fee. This fee is due before we start measurements. This service works great for local bridesmaids or for men who need to rental tuxedos who might be traveling to another state for the wedding and the bridesmaids dresses and/or tuxedos are being ordered locally there.





After An Order

How long will my gown take to arrive?


All special orders are usually placed immediately following your visit with us. The work on your gown doesn't start until at least 60% of the balance has been paid. All orders are non-cancellable once an order has been placed and a deposit is recieved. Most special order gowns take a minimum of 6-8 months to arrive. We do offer a rush service with certain designers that can get the time frame down to around 4 months. Rush service is an additional charge. While we do make every effort to make sure your gown arrives as early as possible, we ultimately do not have any control over production and delivery times. It is always best to choose your gown early.




After your order arrives, now what?


We will always call you once your order has arrived and is ready for pickup. We recommend you schedule an appointment for a gown pickup so a consultant can help you with your gown as well as giving you time to choose additional accessories if needed. If you choose to not try your gown on when picking it up, you are taking full responsiblity for it AS-IS. Please try it on when you pick it up. We do not schedule gown pickups on the weekend.




Do you offer alterations?


We do not currently offer in-house alterations. We can provide you with a list of bridal seamstresses for you to take your gown to be altered. These are completely independent of our store.




Returns, Exchanges or Deposit Transfers?


It is an industry standard that all sales are FINAL. This includes both "off the rack" and special order purchases. Once a deposit/payment is received along with a signed agreement, the sale is final. Any form of deposit is a binding contract in agreement to pay the entire balance that is due, regardless of a change in circumstances. There are no exceptions to this policy. Once the manufacturer receives a special order, immediately following your visit with us, your spot in the process is locked in and putting a stop to the order is not possible.




Do you offer Gown Preservation?


We do offer multiple options for you to preserve your gown after your big day. Please contact us or mention to your consultant that you are interested in this service and we would be happy to help you out. This can be purchase before or after your big day. A discount is offered when purchasing at the time of ordering your gown.




How do I protect/store my wedding gown before the wedding?


1. Keep your gown in the breathable gown bag provided. 2. Don't store the gown hanging for over 3 months. Its best to store the gown flat, or folded in the bag. Hanging can cause it to stretch or warp as the weight of the gown pulls itself downward. When you do hang it, be sure to use the ribbon loops at the side seams. 3. Do NOT store your gown where there will be extremes in temperature or humidity. Store it safely out of the reach of pets and curious children. If you are looking to possibly store a gown for over 18 months, we do have a service in which we sell you a preservation chest to store the gown in. Then after the wedding, we will clean it for you and preserve the gown in the same chest, crediting you the price you paid for the chest.





844-USA-GOWN (844-872-4696)

3165 Alpine Ave Walker, Michigan 49544

© 2014-2020 by America's Bride LLC.